Welcome to the "other side" of Dubai Dubai is famous for luxury lifestyle, service excellence, breath-taking architecture and 24hrs of entertainment.

I think that's quite impressive.
But Dubai is even more than that.

Dubai is curiosity, big and bold thinking, possibilities without limitation and hunger for excellence.
Dubai is not only fast in raising buildings, Dubai is also fast in taking technology into action and being a digital leader.

Our curator has picked Dubai as his home - and for a good reason: Living standards and level of innovation are unmatched.

This 3 days program is designed beyond the bookable attractions. You should definitely visit the Museum of the Future, when you are in Dubai, but for that you do not need us.

We will have deep and insightful conversations with the makers and shapers of this vibrant city that was not more than a village in the desert, just 100 years ago.

Following the DNA of the program, we will customize this tour. You do not signup to the program, the program signs up to you. After registration, you will be invited to a kick-off call with the other participants. After getting introduced and learning about expectations and personal and professional background, we will organize 4-5 meetings, each day. A week after the kick-off call, your bespoke program is set.

After the program, you will receive a "playbook" with executive summaries of every conversation – to make sure you can recall the insights, even six months (or more) after the tour.